The challenge

Citrus Travel are a small company who offer a bespoke travel planning service. Their aim is to create personal itineraries (based on their own first hand experience) that include adventurous experiences for their clients. They wanted to showcase examples of their trips and encourage visitors to get in touch to start planning their own.

How we solved it

We created a looping video on the homepage hero area to capture attention by drawing the eye to the main messaging and call to action. Once the users are in the website, they can view sample trips which are laid out in a story-telling manner. At the bottom of each page is the contact form to encourage people to make an enquiry. High quality photography is used throughout which adds to a feeling of quality.

Benefits include