Posts By: Shaun McElvaine
Google Analytics is an incredibly powerful free tool but can often seem overwhelming at first due to the sheer number of options available. But mastering a few tasks could be invaluable to your business. Here are the 3 things that we believe are essential to measure when seeking to optimise the performance of your site.
The problem that most architectural practices face is that their website doesn’t generate leads that turn into paying clients – it’s just another business expense.
The users of your website don’t have neutral impressions. They are either positive or negative. Some business owners say that their target audience “don’t care about design”. Unfortunately for them, this is a myth. Whether people understand design or not, they are subconsciously evaluating what they see against what they are used to seeing in